GAC Group - as of 2021, the company was the 5th largest automaker in China in terms of vehicles sold. Creating reliable automotive works of art in the local market, the automaker launched a luxury van project to expand its range in the global market.

Brand Platform

UX/UI

Web-Design

Development

Brand Analytics

The GAC M8 is an ironclad business partner for new-age leaders. Our task was to reveal the value potential of the Chinese automaker's new product through visual images, elegant approach to every detail of the interior, exterior and technical capabilities. We comprehensively showed the reliability of the company's products and the attractiveness of investing in the future for people who would prefer the luxury of owning a GM8.

main promo page

In developing the promotional website, we used bright atmospheric images of the car model combined with easy to use page-by-page navigation to keep maximum focus on the meaning of the narrative.

The unconventional grid, focuses on the emotional aspects of promoting the elegant image of the luxury product of GAC Motors. The concept is based on minimalism combined with a clear structure and dynamic animation.

website grid

Thoughtful user-friendly interface is adapted to all possible desktop and mobile devices.

color palette

HEX DD0010

H356 S100 L43

R221 G0 B16

HEX 0E141C

H356 S100 L43

R14 G20 B28

HEX A3B2C7

H215 S24 L71

R163 G178 B199

HEX ECF0F3

H206 S20 L94

R221 G0 B16

HEX F7F7F8

H240 S7 L97

R247 G247 B247

intelligent technology block

Don't think about the road, think about business. The vehicle's main intelligence center will take care of all aspects of safe driving

ui control panel

models configuration

GM8 Design

Through interactive showcases, dynamic sliders and 3D animations, we achieve an emphasis on exploring the minute details of the GAC GM8 design.

interior design gallery

company page

Serenity Aviation