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Private aviation service brand platform development
Technology
Serenity Aviation
About project
A private aviation services company and service provider based in Saudi Arabia, providing consulting, equipment supply and risk assessment services to airlines worldwide.
Brand Platform
Graphic design
Brand identity
Brand Analytics
The concept for the company's corporate identity design was inspired by the shape of a radar. We designed this symbol to reflect the industry and the path the company is traveling.
Using premium design materials in the design of the brand's signature materials, we have achieved a unique synergy of minimalist design and noble functionality.
The corporate identity has two main colors: cold gray and emerald green, which reflect an elegant mood, formal business style and are the hallmarks of the prevailing colors in aviation.
The logo is created in a unique font using sharp curves, making it strong, sharp and luxurious.
Serenity Aviation believes that airline customers deserve to travel safely, in style and at the best price.
The irresistible color palette of the Serenity Aviation
PANTONE
Emerald Green
HEX: #164C4C
RGB: 22 76 76
CMYK: 71 0 0 70
RGB: 22 76 76
CMYK: 71 0 0 70
PANTONE
Сold Gray
HEX: #2D3643
RGB: 45 54 67
CMYK: 33 12 0 74
RGB: 45 54 67
CMYK: 33 12 0 74
PANTONE
Sand Gold
HEX: #BDA37D
RGB: 189 163 125
CMYK: 0 14 34 26
RGB: 189 163 125
CMYK: 0 14 34 26
PANTONE
Ultra White
HEX: #FFFFFF
RGB: 255 255 255
CMYK: 0 0 0 0
RGB: 255 255 255
CMYK: 0 0 0 0
The brand's promotional materials are created at the intersection of technology and luxury, embodied in a minimalistic grid
