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Westlink Group
Graphic Design / Brand Platform· Westlink Group · January 2021
Brand platform digitalization of enterprise management processes company
About project
Westlink Group is a group of companies developing innovative products for the digitalization of enterprise management processes
Since 1992, Westlink has been creating telecom assets and has been operating in the field of managing large-scale telecommunications and IT projects.

Westlink has over 1000 employees in 10 cities
Tone of voice
The tone of communication is critical to expressing a brand's unique personality. This should show up both in the words and in the way they are used - their order, rhythm and tempo. Just as it's desirable to have a consistent look and feel, it's important that messages sound like they're coming from the same source. When all the elements work together, then the brand instantly becomes recognizable and memorable.
The main visual element of the corporate identity is the progression lines inscribed in the letter “W”, which reflect the constant evolution of the group of companies and provide an opportunity to re-release along related products, directions and values.
Logo / Full color version
Logo / Monochrome version
The Westlink logo is the single most used element in all communications and brand packaging, the logo is used clearly and consistently.
Westlink “Made in” label
Brand identity
Key Visual
Brand colors
Other materials
Flash cards
Selection of reference photos
PRP Agency Branding