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#BUSINESS | #MARKETING | #PRESENTATION
How to Build an Effective and Impressive Crypto Investor Deck for your project
Market volatility, fraudulent crypto activities are all significant challenges that threaten the crypto market. However, these have not deterred the industry, which has grown in leaps and bounds over the recent years.
Though there are mixed opinions among venture capitalists (VCs) on financing digital assets operations, these investors remain dominant financiers for crypto markets. However, the process of financing blockchain businesses is characterized by numerous hurdles (bottlenecks) unlike any other sector.
Out of the many crypto investor decks VCs receive, only a few get funded. This is understandable as venture capitalists are after maximizing their returns while minimizing risks. Given the many downsides present in the blockchain industry, it’s only natural that the investors have to be extra cautious.
With that knowledge, how can you prepare a winning investor deck to pitch your idea to VCs and funds?
Well, the secret to winning high-value investors is to have a feasible idea and then present it in a precise and compelling manner. Below are five vital qualities of an effective crypto investor deck.
1. Outlines a Real Problem, Solution & pack into design
Presentation design company can done a great job creating a catchy first slide that screams ‘strong brand.’ The presentation title, your logo, company name, tagline, goals, etc., have all being creatively designed to deliver a strong brand message.
What problem are you seeking to solve? Is it a legit problem? Who has the problem? How are you solving it? What’s the opportunity in solving the problem?
In a nutshell, ensure you outline the problem in a way that hooks and convinces the investor that indeed someone ought to arise and solve it. This will create a vivid picture of the opportunity beforehand and get them excited to hear your solution. Finally, share your solution, elaborating how it will solve the problem.
2. Defines the Market
As such, your presentation should clearly define the market, detailing your current coverage, the value you’re deriving from it, and the potential therein. You should also be able to map under-served demographics that you’re eyeing and highlight how you intend to reach and serve them, as well as their expected value.
The truth is, there’s so much untapped potential in the crypto industry. Like any other entrepreneur, you may get overexcited and go overboard with your projections. However, as much as the market is saturated with opportunities, you can only get a share equivalent to your efforts. Hence, you want to be as realistic as possible when calculating the projections.
3. Highlights the Team
Ensure you talk about your team, highlighting their expertise and achievements. Explain the relevance of their skills to the undertaking or project at hand. Essentially, let the investor know you have the right team in place. If you can, briefly highlight their roles in providing the solution and how they’ll collaborate with each other, from the start to the tail end of the process.
4. Breaks Down the Business Model
So, how do you differentiate yourself from others to ensure your pitch carries the day? Demonstrate how your solution will make money for the investor. In other words, project a clear revenue path, breaking down the expected incomes, expenses, and anticipated profits.
Lastly, don’t fail to mention alternative income streams and how you plan to sustain the business throughout its growth cycle.
5. Gives a Solid Financial Plan
For this reason, your crypto investor deck should include an elaborate financial plan outlining how you’re going to spend the investor’s money. In addition to fostering transparency, a financial plan guides spending, ensuring funds are spent as intended, thus eliminating wastage.
6. Conclusion
- Outlines a real problem and solution
- Defines the market
- Highlights the team
- Breaks down the business model
- Gives a solid financial plan
We may not have talked about this in-depth, but it’s essential to have a professionally done presentation. In addition to creating an excellent first impression, it helps organize your ideas for better understandability. This can go a long way in warming up the investor to your ideas.
Like? We can do the development design for your project :)