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I’MON Case Study was included in the selection of the best ideas for promotion
The Rusability portal, which is devoted to marketing, publishes monthly the best ideas for promotion that brands have implemented in Russia and in the world. The November selection includes the case of RBS - the launch of the anniversary NFT-collection "RBS Universe: Leave the Impossible to Us".
Launches NFT Collection for 10th Anniversary
The NFT trend is in full swing and is confidently taking over B2B companies. So the consulting company RBS, in collaboration with Chief Designer I'MON, launched its own NFTs. The unique characters whose images formed the basis of the collection were created by artificial intelligence using the Midjorney neural network. The anniversary NFTs were presented to employees.
In 2022, RBS created a new division to support and develop crypto and blockchain companies. As part of this division, strategic and management consulting experts adapt the best tools of traditional big business for new digital economy companies in practices such as mining, crypto exchanges, infrastructure for NFT, meta-villages, investment funds, DeFi, and blockchain projects.
In summary, RBS has shown how NFTs can be used to celebrate corporate milestones and engage employees in the new digital economy.
About RBS
RBS is a consulting company which provides comprehensive business support services in law, finance, communications and digitalization in Russia and abroad. The company was founded in 2012 by a group of partners who came from leading Russian and international corporations as well as consulting and media companies. Being experts in different industries and having a good understanding of customer needs, the founders have come together to offer the market a fundamentally new approach to business support.